Established in 1912, Alexandra Rose Charities has existed as a fundraising organisation in one guise or another for over a century.
Alexandra Rose Charities establishment is the product of a chance encounter between Queen Alexandra, our Charity’s founder, and a Danish priest.
A seemingly inconsequential meeting that would eventually alter the course of history.
Herself a Danish national, and a steadfast supporter of charity, Queen Alexandra was searching for a means to mark her 50th year in the UK when she came across a priest who raised money for the needy by selling roses grown in his parish garden.
Inspired by his actions, she returned to London with the idea to launch her own ‘rose day’, substituting real flowers for artificial silk roses.
Ten thousand roses were produced in total and on the 26th of June 1912 the streets of London were flooded with female flower sellers.
The event raised more than £30,000 for charity, a phenomenal sum, when you consider that by today’s standards this would amount to the equivalent of several million pounds.
In the 100 years since, Alexandra Rose Charities has continued to support a number of charitable causes by holding a dedicated fundraising rose day each year in June.
From 2013, for the first time, our exclusive focus will be on working with the London Food Board in an attempt to bring about positive change in food-related issues affecting lower income families.
A selection of images from our past.